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Why SMART Goals Are Sometimes Dumb

Critiques SMART goals applied uncritically to congregational planning. Ministry goals often need to be inspiring and directional rather than narrowly measurable.

Expert support for leaders

Dan Hotchkiss, a long-time senior consultant for the Alban Institute, now works independently with congregations and other mission-driven groups from his home near Boston. Dan's best-selling Alban book Governance and Ministry: Rethinking Board Leadership, now in an expanded and revised second edition, has helped hundreds of churches, synagogues, and non-profit organizations to streamline their structure and become more mission-focused and effective.

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